Strengthening Health Communications Infrastructure: A Hands-On Workshop from North Carolina’s Collaborative Network
ResourcesSession Summary
This interactive workshop explores how North Carolina is strengthening communications as a foundational public health capability by centering local practitioners. Participants will engage with a statewide model that includes peer learning, pilot campaigns, and tools like Arclet for adapting and evaluating public health messaging. The session invites participants to apply, critique, and adapt the model to their own contexts, using real-world tools and grounded in new research showing rising trust in NC’s public health system.
Presenter(s):
- Moderator: Khalilah LeGrand, ASTHO
- Brandon Romstadt, Communications Director, WNC Health Network
- Adrienne Ammerman, MA, Founder & CEO, Arclet
- Ryan Jury, RN, MBA, Acting Senior Deputy Division Director, North Carolina Department of Health and Human Services