The Wilkes-Barre Health Department and NAACP collaborated to host the 2024 Wellness Fair, leveraging PHIG funding to innovate outreach strategies and attract over 300 attendees with 24 healthcare providers. This success is crucial as it addresses significant health disparities, particularly among underserved populations, including a rapidly growing Hispanic/Latino community. As a result, the health fair is now part of NAACP’s annual workplan, allowing for more events to serve vulnerable groups. PHIG funding accelerated this success by facilitating targeted marketing and increasing vendor participation by 75% while boosting attendance by 300%. Ultimately, this initiative enhances community engagement and promotes health equity, leading to better health outcomes for those in need.